Hogarth Worldwide chooses ‘The MatrixStore’

Great news. See Press Release below:

PRESS RELEASE 

Hogarth Worldwide turn to Object Matrix for data protection 

Agency implements ‘The MatrixStore’ to secure digital assets in its file based, tapeless workflow 

London, UK – Object Matrix, a developer of secure asset archive and retrieval software, 

has today supplied advertising implementation agency Hogarth Worldwide with its 

brand new digital archiving solution, The MatrixStore. This multi purpose data 

management system provides a secure archive for digital assets and eliminates the 

need for a physical tape library.    

Mark Keller, CTO of Hogarth Worldwide stated, “At Hogarth Worldwide LLP we use the 

full breadth of media, including print, moving image, and digital. Hogarth’s state of the 

art fully digital file based production systems are optimised for a tapeless workflow. The 

nature of our business demands that we must hold a wide variety of assets for an 

extended period in a form that is easily accessible – this means that we have been 

looking for a secure disk based archiving product.” 

Hogarth specialises in producing and delivering global advertising campaigns. The 

company has a number of offices across London, Sussex and New York and provides an 

extensive range of services including editing, all aspects of production and post 

production, global implementation, and content management consultations. Hogarth 

has worked with clients such as Ford, BBC, MTV, Nokia, Procter & Gamble and ESPN 

and represents the ideal customer for Object Matrix. With such a wide array of 

disciplines available, the agency produces a vast amount of large media projects which 

need to be organised and stored digitally.  

“The MatrixStore completely fulfils all of our requirements in this area and we are really 

excited about the implementation of a three node 27 TB cluster into our secure data- 

centre at Global Switch,” added Mark. 

The MatrixStore solution consists of a cluster of off-the-shelf server hardware combined 

with innovative and powerful software. Extra storage can be added for the simple cost 

of an additional node. The MatrixStore provides users with a key word search tool to 

quickly and efficiently search through stored material. The cost effective and easily 

scalable nature of The MatrixStore makes it the perfect solution for today’s digital 

workflows. 

Nick Pearce, founder and marketing director of Object Matrix, commented, “We believe 

that announcing this partnership so soon after The MatrixStore’s launch clearly shows 

the relevance and potential of this important technology. Hogarth World Wide is a large 

and influential agency and represents exactly the type of customer to benefit from the 

MatrixStore’s extensive features. We are confident that this technology will allow Mark 

and his team to extract the maximum value from the assets in their workflow.” 

Analyst Robin Harris from the Data Mobility Group, stated, “The MatrixStore combines 

clustered storage technologies with commodity components, a trend pioneered by 

Google’s massive storage systems. The cluster provides the scalability required for the 

rapid growth of digital content, while the commodity components minimize cost and 

enable upgrade-in-place longevity. In the current climate savvy organisations such as 

Hogarth Worldwide are saving money and reducing risk by moving to non-proprietary 

platforms with pricing that scales as capacity grows. The Object Matrix product offers 

customers the benefits of the Google architecture in a solid commercial product.” 

—–Ends—– 

For more information on the MatrixStore please contact Tom@raniericoms.com 

About Object Matrix 

Established in 2003, Object Matrix is a software company based in Caerphilly (Wales, 

UK). Its acclaimed product MatrixStore has been used in production since 2006 by 

broadcast and creative agency customers.  

Object Matrix is comprised of a team of storage industry experts with a shared vision 

for high levels of data security combined with intuitive user interfaces. In addition to 

providing solutions and product integrations for the storage, search and retrieval of 

media assets, Object Matrix also provides consultancy, training, systems integration, 

and ongoing support services. 

About Hogarth Worldwide 

Hogarth Worldwide is an advertising implementation agency that creates value whilst 

valuing creativity. 

Hogarth has been designed to take advantage of new technology to deliver advertising 

fundamentally more efficiently. By operating on a large, almost industrial scale Hogarth 

can implement international advertising campaigns in print, TV or digital media at a 

fraction of the normal cost.

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